ESOMAR 28

What steps do you take to achieve a representative sample of the target Population

As Cox Research has its own API, the complete segregation of the panel takes place within the system

The program has input data of the
1) Country < drill down> state< drill down> city
2) Specification of the study ( consumer, medical professionals, businesses)
3) Target Sample , age , gender mix, etc
4) Further sample can be segregated depending upon the requirements of the client

Do you employ a survey Router?

Yes, we have our own survey routing code

If you use a router please describe the allocation process within your router. How do you decide which surveys might be considered for a respondent? On what priority basis are the respondents allocated to surveys.

Yes, use of routing helps generate more responses in lesser time and with much more success in data validity.

This is two step in which the active panelist has to answer the screener through which they are then redirected to their unique URL for the study if they qualify.

If you use a router: What measures do you take to guard against it or any bias arising from employing a router? How do you measure or report any Bias?

Cox will only use the router incase of specific target audience and if the client requirement is for a given particular sample .

No Bias is observed in such cases.

Who in your company sets the parameters for the router? Is there a dedicated team or individual project managers?

This being a very confidential and crucial information only the project manager and the IT department assigned . Also if the a researcher involved he/ she also help in setting the parameters for sampling

What profiling data is held of the respondents? How is this done how does this differ across sample resources? How is it kept up to date? If no profiling is kept how are low incidence projects dealt with?

General information such as name, age , gender, occupation , SES Class etc is kept in the database for the respondent.

This data is refreshed every three months and after the first verification. Most of the data is scrutinized at this time.

Our general profiling questions help us in sampling better the target audience for a particular project

Please describe your survey invitation process. What is the proposition that people are offered to take part in individual surveys? What information about the project itself is given in the process? Apart from direct invitations to specific surveys (or to a router), what other means of invitation to surveys are respondents exposed to? You should note that not all invitations to participate take the form of emails

We use the double Opt in method for recruiting out respondents.

A respondent is received via direct recruiting , database, online methods

They are then given link sent to their email that is provided by the panelist

The respondent will click the link and register with us with a use ne and password

The new link with registered link is sent via email

This user name and password is now set for the respondent where they will update their general information and mode of incentives

Please describe the incentives that respondents are offered for taking part in your surveys. How does this differ by sample source, by interview length, by respondent characteristics?

For each survey the respondent is given points for participating. After reaching a certain number of points depending upon the number survey taken and the Length of Interview etc

Only rewards more than $100 can be redeemed. How ever initial 3 Surveys the respondent is provided with the incentive amount. Which he may store or redeem

What information about a project do you need in order to give an accurate estimate of feasibility using your own resources?

Respondent target group

Sample Size

Gender Mix, nationality

LOI

Do you measure respondent satisfaction? Is this information made available to clients?

Yes, after each survey the respondent will on will answer questions about the surbey, which can be then shared with the client if requested.

What information do you provide to debrief your client after the project has finished?

Yes a debrief session is held with the client after the project is completed.

This helps to address any questions form the clients side helping them understand the generated responses

Any queries that need to addressed are taken care of there after

sampling and project management