Cox research has most of its data from locally recruited respondents. Snow balling, CLT , Field recruiting by our interviewers are also responsible for most of the panel recruiting.
However over the past two years Cox has seen a tremendous change in recruiting panelist via online websites such as social networking websites, professional websites and also online advertisements .
Double Opt in method is used for verifying our panelist via emails. We refresh our panel every three months asking users to change their passwords and eliminate any inactive panelist and also prepare and segment active panelist.